Resume

 

Resume | Larry Malloy | Innovative Product and Marketing Leader

Larry Malloy | Resume | Innovative product and marketing Leader

Leadership   |   Innovation   |   Product Management   |   Digital Marketing   |   Agile Software Development   |   Global Marketing   |   Go-To-Market Strategy

Leading marketing and product innovation efforts to drive revenue, grow market-share and dominate industries

15+ years’ experience managing and leading high-performance teams contained in this resume. Outstanding leadership and people management skills with proven ability to influence and collaborate in a matrix environment. Set vision and build strong team environment of innovation and collaboration. Craft annual revenue projections based on strategic plans. Monitor, report, and analyze financial performance against plan. Deliver financial results by developing and cultivating essential cross-departmental working relationships. Complete product lifecycle management from business case through end of life. Global B2B, B2B2C, and B2C marketing & product experience. Leverage performance dashboards to drive operational excellence. Direct decisions through research, data analysis, business case, SWOT analysis, and competitive differentiators. Drive product quality and product excellence. Lead strategic partnerships and innovation by identifying key technologies, spearhead testing, negotiate price and contracts, drive implementation, manage vendor relationships, and confirm strong return on investment (ROI). Ensure governance, compliance, and regulatory processes are followed. Set marketing vision and strategy and measure against corporate OKRs and KPIs. Craft and execute marketing and communication plans and measure results against revenue projections. Launch innovative inbound and outbound marketing campaigns and web and e-commerce initiatives that drive revenue and grow brands. Passionate about exceptional user design that simplifies work and reduces human error. Guide business intelligence efforts to design, develop and deliver value-added solutions. Expertise in existing & emerging technologies, database & IT technologies, pragmatic marketing, go-to-market strategy, agile software development, lean methodologies, mobile applications, web technologies, UX design, competitive analysis, business intelligence, & data analytics solutions.

Resume | Professional Affiliations

Rocky Mountain Product Development & Management Association: VP Marketing, 2012-2013
Rocky Mountain Product Development & Management Association: President, 2000-2001

Resume | Certifications

Pragmatic Marketing CertificationEffective Product Marketing
HubspotInbound Certification

 

Resume | Professional Experience

Senior Product Manager/Product Owner/Product Marketer, Healthgrades                                                                  2017 to Present

Mobile first, B2B, B2B2C and B2C SaaS software technology company. Manage team of 6 including coaching, training, removing obstacles, and prioritizing resources. Coordinate product development efforts with six other teams to manage scope, quality of product delivery and timelines. Use data driven process and user interaction to assess product performance. Focus on improving efficiencies, processes and quality control. Analyze performance metrics to drive product improvements. Work with development to establish release schedule for new enhancements. Manage cost, risk, schedule and technical performance. Conduct market & competitive research.
Industries include: Healthcare, B2B, B2C, and B2B2C software, government, non-profit
Technologies: Software as a Service (SaaS), cloud technology, SaaS platform, Amazon Web Services (AWS), Jira, Microsoft TFS, Salesforce.com, heat maps, user testing, Adobe Omniture, Adobe analytics, Google Analytics, HotJar, Full Story, Solr elasticsearch, natural language processing (NLP), Zoom, Slack, Qualtrics Net Promoter Score (NPS), Twilio, Draw.io, SQL Server, Litmus, ReturnPath, Oracle EloquaTrello
Processes/Methodologies: Pragmatic marketing, scrum, agile software development, continuous improvement, data analysis, dashboarding and data visualization, project management, SEO/SEM

Results

  • Perform statistical NLP to mine unstructured data and deliver actionable insight
  • Produce 17% greater output within agile sprint process by leveraging stretch goals
  • Establish KPIs, develop dashboards, identify trends, measure, and monitor performance
  • Map and optimize end-to-end customer journey, identify and fill gaps, and measure results
  • Monitor, track, drive and report campaign performance to reach and exceed program goals

 

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Director Marketing & Product Management, Maximum Performance Consulting                                 2009 to 2017

Technology consulting firm. Industries include manufacturing, healthcare, B2B & B2C software & electronics, e-commerce, mobile apps, financial services, and consumer package goods. Lead both product & marketing teams. Generate, evaluate, incubate, and validate new product ideas. Install best practice product management processes. Build robust product roadmaps, including establishing cadence for product extensions, upgrades, and new products. Define and drive product vision. Build in-depth understanding of the market, industry, buyers and users, through research, testing, win/loss analysis, and advisory boards. Oversee development of business case for new opportunities including competitive analysis, industry trends, and financial analysis. Analyze performance metrics to drive product improvements. Define product positioning and messaging. Support, train & empower direct, reseller, and channel sales teams. Set & execute marketing & go-to-market plans for over 25 products and services.
Industries included: Healthcare, B2B software, B2C software, retail, Consumer Package Goods (CPG), online training, education, professional development, automotive aftermarket, transportation, construction, mining, consumer electronics, utilities, telecommunications, agriculture, geospatial, location based services, military, finance
Technologies/Tools: Software as a Service (SaaS), cloud technology, SaaS platform, Amazon Web Services (AWS), Jira, Microsoft TFS, heat maps, user testing, Adobe Omniture, Adobe analytics, Google Analytics, HotJar, Full Story, Solr elasticsearch, natural language processing (NLP), Qualtrics Net Promoter Score (NPS), Twilio, Draw.io, SQL Server, Litmus, ReturnPath, Oracle Eloqua, Microsoft Azure, Big Data, analytics, Salesforce.com, Tableau, Alteryx, Hubspot, Trello
Processes/Methodologies: Pragmatic marketing, scrum, waterfall, agile software development, continuous improvement, product project plans, split testing, lean product management, stage-gate, JIT inventory management, Idea Exchange, User Voice,
Certifications/Regulation Experience: ISO 9001, 510k, HIPAA, HL-7. HiTech, NEMSIS,

Client Problem: Multiple software and electronic products that do not communicate with one another
Action: Analyze current and future needs of the emergency services industry and create a roadmap
Result: A multi-tenant SaaS platform for integration with current products and prioritized roadmap of future products

Client Problem: Market is changing and current software is not meeting market needs
Action: Study the industry and technology trends
Result: Product roadmap that integrates latest technology

Client Problem: Years of software development with little to no understand of the value and impact
Action: watched and surveyed customers, created business cases for features, added logging and tracking within the SaaS platform
Result: Organization improved feature development and began analyzing customer usage leading to higher customer satisfaction and greater ROI

  • Create industry-first analytics benchmarking & best practices application
  • Launch 5 new products on a SaaS platform that averaged 112% of plan
  • Drive globalization and localization efforts to strategically target key international markets
  • Utilize agile software development process to react quickly to changing market demands

 

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Senior Product Manager, Intermap Technologies – Englewood, CO                                            2014 to 2016

Global geospatial B2B analytics software manufacturer. Led development of new markets. Managed 2 teams (9 employees) including hiring, training, and coaching. Developed annual and quarterly revenue plans for achieving market growth and sales targets. Defined, prioritized and drove product vision. Built robust product roadmaps, including establishing cadence for product extensions, upgrades, and new products. Analyzed performance metrics to drive product improvements. Identified market needs, crafted and articulated product vision, defined and drove product strategy, converted product requirements to user stories, prioritized backlog, and created and implemented global go-to-market and product launch plans. Defined & tested product positioning and messaging. Identified and optimized new business opportunities. Supported, trained & empowered direct, reseller, and channel sales teams. Coordinated responses to RFPs.
Industries included: Oil & gas, civil engineering, government, natural resources, out-of-home advertising, retail site selection, transportation, construction, mining, utilities, telecommunications, agriculture, geospatial, location based services, military
Technologies: Software as a Service (SaaS), cloud technology, SaaS platform, Amazon Web Services (AWS)Microsoft TFS, user testing, Google Analytics, Qualtrics Net Promoter Score (NPS), SQL Server, Litmus, ReturnPath, Oracle Eloqua, Microsoft Azure, Big Data, analytics, Salesforce.com, Alteryx, Hubspot, Trello
Processes/Methodologies: Scrum, agile software development, pragmatic marketing, continuous improvement

Problem: Organizations are making uninformed decisions because it takes too long to get and communicate business intelligence to the department that needs it.
Action: Identify and research “high risk” industries. Create business cases for each. Prioritize industries. Create list of common functions and features across industries.
Result: Prioritized product backlog for MVP to produce greatest ROI

Problem: Industry dramatically changed and declined while a new product was being developed
Action: Research and identify causes of the new trend. Determine severity and recovery rate of the industry. Report & present findings to executive team.
Result: Project was halted and resources were moved to other projects that had a greater ROI

Problem: To leverage existing technology in new platform or develop proprietary technology
Action: Conducted cost-benefit analysis of current technology vs current organizational skill-sets gaps
Result: Identification and contract with best technology and vendor for our application

Problem: Existing SaaS application with low sales and low contract renewals
Action: Conducted cost-benefit analysis of current technology vs current organizational skill-sets gaps
Result: Identification and contract with best technology and vendor for our application

  • Negotiated critical vendor contract that saved Intermap over $225k
  • Grew reseller program 7%, channel sales 5%, & professional services 9%
  • Worked closely with sales to close over $5 million in revenue, up 50% year to date
  • Turned around poorly performing data authoring through process improvement efforts

 

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VP Marketing – Rocky Mountain Product Development & Management:                               2012 to 2013

Association dedicated to educating and training the Front Range product management and marketing community on product management and marketing best practices. Responsible for multiple monthly marketing campaigns to drive membership and attendance of monthly training. Leveraged marketing automation and social media technologies to reach a broader audience. Reached out to local businesses and organizations to drive new membership and program attendance.

Problem: Low monthly program attendance
Action: Reached out to other groups to cross promote programs, surveyed market and developed new program itinerary, recorded programs
Result:Program attendance doubled within a few months

Problem: Low membership
Action: Reached out to local businesses and obtained corporate memberships
Result: Added 17 new paying members within first 90 days

  • Grew local membership by 14% through numerous community outreach programs
  • Grew attendance 28% through innovative program agendas and dynamic speakers
  • Partnered with other local associations to cross-promote and drive membership
  • Marketed corporate sponsorship program which added thousands to operating expenses
  • Reached product management and marketing community to identify dynamic speakers
  • Conducted surveys to identify cutting edge topics and program curriculum

 

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Director of Marketing & Product Development, Star Power Systems – Boulder, CO             2006 to 2009

Realtor online training organization. Led cross functional team of 12 including 5 product managers. Developed annual and quarterly revenue plans for achieving market growth and sales targets. Managed global marketing and product innovation strategy. Defined, prioritized and drove product vision. Identified and optimized new business opportunities. Supported, trained & empowered direct sales team through collateral, demos, and sales calls. Executed marketing strategy including coordination of in-bound and out-bound marketing campaigns, digital marketing, lead generation, pricing, promotion, web, advertising, social media, webinars, and conference & trade shows. Identified ways to enhance margins through pricing, cost containment and effective use of resources. Developed clear and concise product positioning and messaging based on research, testing, and in-depth understanding of residential real estate market.

Problem: Poor past product performance
Action: Surveyed the market and installed a gated product management process
Result: 6 new products averaged 140% of plan

Problem: Rapidly declining US economy and real estate market
Action: Surveyed market, focused product development, cut costs, moved to digital products and webinars over seminars
Result: Expenses declined while revenue remained strong, during rapidly declining US economy

Problem: Excessive inventory and outdated product sitting in inventory
Action: Created and marketed promotional packages
Result: Sold through 72% of stagnant inventory, generating over $1.6m in revenue

  • Developed and executed go-to-market strategies for 6 products averaging 140%+ of plan
  • Launched e-commerce membership website that produced $85K+/month in revenue
  • Developed cross-selling and upselling web tools that added over $400k in revenue
  • Generated $650K in revenue while reducing costs by converting seminars to webinars
  • Installed formal product development process that reduced time to market by 43%
  • Created upselling and cross-selling web tools that increased average sale by 14%

 

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President – Rocky Mountain Product Development & Management:                                         2000 to 2001

Association dedicated to educating and training the Front Range product management and marketing community on product management and marketing best practices. Led organization for the one year term. Responsible for finding and developing the Board of Directors to include marketing, programs, membership, and educational curriculum.

Problem: Low market engagement
Action: Surveyed market and connected with local businesses
Result: Membership and participation dramatically grew,

Problem: Low program turnout
Action: Surveyed market and brought in strong program itinerary
Result: Program attendance grew over 350%

Problem: Needed additional fund to grow organization
Action: Reached out to local businesses to grow budget
Result: Sponsorship grew, allowing us to grow the organization

  • Set and executed organizational vision and strategy for the year
  • Worked with membership director to grow local membership by 13%
  • Worked with program director to grow monthly training attendance 18%
  • Identified next president and led transition to new leadership

 

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Senior Product & Marketing Manager | Regional Sales Manager | Support, Pentax Imaging – Golden, CO      1992 to 2006

Global consumer electronics manufacturer. Led cross functional team of 3. Developed annual and quarterly revenue plans for achieving market growth and sales targets. Managed promotional budget of $2 million and co-managed advertising budget of $10 million. Successfully executed go-to-market plans on over 60 new products. Defined, prioritized and drove product vision. Performed market & competitive analysis. Identified market needs, crafted and articulated product vision, defined and drove product strategy, documented product requirements, and created and implemented go-to-market and product launch plans. Developed clear and concise product positioning and messaging based on research, testing, and in-depth understanding of consumer electronics industry. Translated business drivers into actionable product strategy. Supported, trained & empowered direct and dealer sales teams through training, collateral, tools, merchandising, and sales calls. Presented and represented Pentax at numerous conferences & trade shows.

Problem: Lower sales revenue
Action: Worked closely with product development in Japan to develop more differentiated products for the US market
Result: Sales revenue dramatically grew

Problem: Strong market need for professional digital camera
Action: Worked closely with Japan to develop Pentax 645N
Result: Market share grew by 42%

Problem: Marketing efforts producing moderate results
Action: Conduct A/B split testing to continually improve ROI
Result: Campaign conversions increased from 4% to nearly 10%

  • Led transition from engineering-driven to market-driven product development
  • Increased 3 year market share 11% (point and shoot), 3% (SLR), 7% (digital), and 8% (medium format) by tightening market focus and developing niche products
  • Technical & subject matter expert for Pentax at conferences and trade shows
  • Ushered in the digital era for Pentax with an innovative designed camera

 

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Resume | Education

Bachelor of Science, Psychology, Colorado State University – Ft Collins, CO

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