Larry Malloy
3352 E 143 Dr
Thornton, CO 80602
720-333-6120
Larry@LarryMalloy.com
LinkedIn Profile
Resume
Leadership & Management
A natural leader in both his personal and professional life. Whether it’s helping out in his community, leading at church, putting his family first, or leading during his physical and social activities, Mr. Malloy is quick to lend a hand and take on additional responsibilities. This leadership persona carries into his professional life as well. Whether he is leading a team within his organization, working across other teams to accomplish corporate objectives, taking on additional responsibilities others do not want, or professionally mentoring those who reach out to him, Larry is a leader and team player.
- Leadership
- Management
- Team Building
- P and L Management
- Cross Functional Team Leadership
- Growing High Performance Teams
- Team Leadership
- Business Intelligence
- Customer Relationship Management
- Business Analysis
- Business Strategy
- Strategic Partnerships
- Business Development
- Strategic Planning
- Sales
- Sales Strategy
- Project Management
Product Marketing
over 15 years’ experience managing and leading high performance product and marketing teams. The last 12 of which have been in the B2B & B2C software industry. During this time, managed teams as large as 12, set the product marketing vision and strategy, created & executed marketing and communication plans. Launched over 100 products and services, and executed hundreds of inbound and outbound campaigns leveraging conferences & tradeshows, advertising, SEO/SEM, webinars, social media, PR, advertising, and a strong background in pragmatic marketing methodology.
- Go-to-Market Strategy
- Strategic and Tactical Planning
- SaaS B2B, B2C and Channel Marketing
- Global Product Launches
- Pragmatic Marketing Framework
- Competitive Analysis
- Market Research
- Product Positioning
- Product Messaging
- Thought Leadership
- Inbound Marketing Campaigns
- Sales Collateral
- Sales Training
- Product Training
- Buyer Personas
- Buyer’s Journey
- Marketing Metrics & KPIs
- Customer Interviews
- Product Requirements
Product Management
Market-driven leader obsessed with solving current and future industry problems through innovation and disruptive technology. Passionate about exceptional user design that simplifies work and reduces human error. Years of experience leading cross-functional teams in agile software development environments. Identify market needs, craft and articulate product vision, define and drive product strategy, prioritize backlog, execute product roadmap, and create and implement global go-to-market and product launch plans. Full product lifecycle management and mobile first strategy. Expertise in agile software development, cloud-based SaaS platforms, enterprise, and mobile applications, UX design, business intelligence & data analytics solutions. Superb communication, interpersonal & leadership skills.
- Product Lifecycle Management
- Product Vision and Strategy
- B2B, B2C, B2B2C Software as a Service (SaaS)
- Agile SCRUM Software Development
- Scaled Agile Framework (SAFe) Methodology
- Product Requirements Management
- Program Management
- Global Product Launches
- Portfolio Management
- Digital Product Management
- Mobile Applications
- Data Analysis
- Product Analytics
- Innovation
- Product Roadmap
Industries
The years of consulting experience in numerous industries has provided a strong foundation that allows Mr. Malloy to develop and execute strategy and plans given Larry a wealth of knowledge and understanding on what strategies and tactics work in what industries. It has also laid a foundation why they work so
- B2B, B2C, B2B2C Software
- IT / Technology
- Healthcare
- Government
- Geospatial
- Consumer Package Goods (CPG)
- Consumer Electronics
- E-Commerce
- Natural Resources (Oil & Gas, Mining, and Farming)
- Training and Online Education
- Transportation
- Construction
Recent Work




Marketing Strategy
Marketing Plan
Marketing Communication Plan
Product Launch Plan
Sales Strategy
Buyers Journey, Buying Process
Buyer and User Personas
Inside Sales & Channel Training Enablement and Support
Sales Tools including savings estimators, ROI calculators, videos
Business Case
SWOT Analysis
Market Research & Analysis
Email Marketing including Drip Campaigns, Newsletters, etc.
Branding and Thought Leadership Webinars and Initiatives
CRM & Marketing Automation
Sales Channels and Channel Marketing




Lead Generation & Customer Acquisition
Customer Retention & Engagement
Lead Nurturing Drip Campaigns
Closing Communication Loops
Public Relations Article
Product Training Manuals, Online Training & Product Demos
Technical Documents.
Webinars, Product Launches, Conference Presentations.
Web Landing Pages, Product Pages
Sales Collateral, Brochures, Online Company Catalogs, etc.
Sell Sheets
Data Sheets
Case Studies, Use Cases, White Papers, etc.
Content Marketing Pieces
Web Call to Action (CTA)
Website Design and Branding
Web Speciality Pages
Web Landing Pages
LinkedIn Posts and Group Interaction – Social Media Marketing
Competitive Matrix
Twitter Marketing
Customer & Client Referrals, References, and Testimonials
Inbound & Outbound Marketing Campaigns
Press Releases




Data Analytics and Reporting
Marketing Analytics and Reporting
Executive Dashboards
Performance Dashboards
Web Cross-Selling Tools & Strategies
Web Upselling Tools & Strategies
Consumer Usage Metrics
Blog Posts




Product and Design Innovation, Usability and Packaging
Retail Merchandising
Win-Loss Analysis
Employee Contests to Train, Educate and Promote the Brand
Digital Product Management
Cloud SaaS Applications and Platforms
Heat Maps and Other Tools
Product Roadmaps
Product Positioning and Messaging
Vendor Research, Negotiation and Management
Usability Testing
Product Pricing Strategy
Professional Affiliations




Certifications


Effective Product Marketing
Inbound Certification
Innovation Blog
Where ideas and technology combineNo Results Found
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