Larry Malloy

Product & Marketing Leader

Larry Malloy
3352 E 143 Dr
Thornton, CO 80602
LinkedIn Profile


Leadership & Management

A natural leader in both his personal and professional life. Whether it’s helping out in his community, leading at church, putting his family first, or leading during his physical and social activities, Mr. Malloy is quick to lend a hand and take on additional responsibilities. This leadership persona carries into his professional life as well. Whether he is leading a team within his organization, working across other teams to accomplish corporate objectives, taking on additional responsibilities others do not want, or professionally mentoring those who reach out to him, Larry is a leader and team player.

  • Leadership
  • Management
  • Team Building
  • P and L Management
  • Cross Functional Team Leadership
  • Growing High Performance Teams
  • Team Leadership
  • Business Intelligence
  • Customer Relationship Management
  • Business Analysis
  • Business Strategy
  • Strategic Partnerships
  • Business Development
  • Strategic Planning
  • Sales
  • Sales Strategy
  • Project Management

Product Marketing

over 15 years’ experience managing and leading high performance product and marketing teams. The last 12 of which have been in the B2B & B2C software industry. During this time, managed teams as large as 12, set the product marketing vision and strategy, created & executed marketing and communication plans. Launched over 100 products and services, and executed hundreds of inbound and outbound campaigns leveraging conferences & tradeshows, advertising, SEO/SEM, webinars, social media, PR, advertising, and a strong background in pragmatic marketing methodology.

  • Go-to-Market Strategy
  • Strategic and Tactical Planning
  • SaaS B2B, B2C and Channel Marketing
  • Global Product Launches
  • Pragmatic Marketing Framework
  • Competitive Analysis
  • Market Research
  • Product Positioning
  • Product Messaging
  • Thought Leadership
  • Inbound Marketing Campaigns
  • Sales Collateral
  • Sales Training
  • Product Training
  • Buyer Personas
  • Buyer’s Journey
  • Marketing Metrics & KPIs
  • Customer Interviews
  • Product Requirements

Product Management

Market-driven leader obsessed with solving current and future industry problems through innovation and disruptive technology. Passionate about exceptional user design that simplifies work and reduces human error. Years of experience leading cross-functional teams in agile software development environments. Identify market needs, craft and articulate product vision, define and drive product strategy, prioritize backlog, execute product roadmap, and create and implement global go-to-market and product launch plans. Full product lifecycle management and mobile first strategy. Expertise in agile software development, cloud-based SaaS platforms, enterprise, and mobile applications, UX design, business intelligence & data analytics solutions. Superb communication, interpersonal & leadership skills.

  • Product Lifecycle Management
  • Product Vision and Strategy
  • B2B, B2C, B2B2C Software as a Service (SaaS)
  • Agile SCRUM Software Development
  • Scaled Agile Framework (SAFe) Methodology
  • Product Requirements Management
  • Program Management
  • Global Product Launches
  • Portfolio Management
  • Digital Product Management
  • Mobile Applications
  • Data Analysis
  • Product Analytics
  • Innovation
  • Product Roadmap


The years of consulting experience in numerous industries has provided a strong foundation that allows Mr. Malloy to develop and execute strategy and plans given Larry a wealth of knowledge and understanding on what strategies and tactics work in what industries. It has also laid a foundation why they work so

  • B2B, B2C, B2B2C Software
  • IT / Technology
  • Healthcare
  • Government
  • Geospatial
  • Consumer Package Goods (CPG)
  • Consumer Electronics
  • E-Commerce
  • Natural Resources (Oil & Gas, Mining, and Farming)
  • Training and Online Education
  • Transportation
  • Construction

Recent Work

Marketing Strategy

Marketing Plan

Marketing Communication Plan

Product Launch Plan

Sales Strategy

Buyers Journey, Buying Process

Buyer and User Personas

Inside Sales & Channel Training Enablement and Support

Sales Tools including savings estimators, ROI calculators, videos

Business Case

SWOT Analysis

Market Research & Analysis

Email Marketing including Drip Campaigns, Newsletters, etc.

Branding and Thought Leadership Webinars and Initiatives

CRM & Marketing Automation

Sales Channels and Channel Marketing

Lead Generation & Customer Acquisition

Customer Retention & Engagement

Lead Nurturing Drip Campaigns

Closing Communication Loops

Public Relations Article

Product Training Manuals, Online Training & Product Demos

Technical Documents.

Webinars, Product Launches, Conference Presentations.

Web Landing Pages, Product Pages

Sales Collateral, Brochures, Online Company Catalogs, etc.

Sell Sheets

Data Sheets

Case Studies, Use Cases, White Papers, etc.

Content Marketing Pieces

Web Call to Action (CTA)

Website Design and Branding

Web Speciality Pages

Web Landing Pages

LinkedIn Posts and Group Interaction – Social Media Marketing

Competitive Matrix

Twitter Marketing

Customer & Client Referrals, References, and Testimonials

Inbound & Outbound Marketing Campaigns

Press Releases

Actionable Industry Research

B2B Training & Education

Best Practices

Re-Purposing Content

Market Trends

Process Flow

Focus Groups

SEO Benefits

Data Analytics and Reporting

Marketing Analytics and Reporting

Executive Dashboards

Performance Dashboards

Web Cross-Selling Tools & Strategies

Web Upselling Tools & Strategies

Consumer Usage Metrics

Blog Posts

Product and Design Innovation, Usability and Packaging

Retail Merchandising

Win-Loss Analysis

Employee Contests to Train, Educate and Promote the Brand

Digital Product Management

Cloud SaaS Applications and Platforms

Heat Maps and Other Tools

Product Roadmaps

Product Positioning and Messaging

Vendor Research, Negotiation and Management

Usability Testing

Product Pricing Strategy

Professional Affiliations


Effective Product Marketing

  Inbound Certification

Innovation Blog

Where ideas and technology combine

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